Bizarre Jewelry Ad In India

(Last Updated On: April 20, 2015)

jewellery ad from india

India has arranged marriages and afterwards women don’t receive money or property the way men do. Instead they get lots of jewellery and they keep it as a sign of status and a safety net in case of emergencies.

No marriages take place in India without gold ornaments given to the bride. Gold is the one asset everyone agrees women can rightfully possess without any disputes unlike other properties.

Indian households control around $600-$800 billion worth of gold. This is mostly in form of jewelry owned by women