How Much Money Michelle Phan Makes On YouTube – Net Worth

(Last Updated On: October 22, 2017)

michelle phan

Michelle Phan Net Worth – $2 million

Michelle Phan is a American make up artist who grew her YouTube channel through uploading various make up tutorials on her channel. She is among the top most subscribed YouTubers in the beauty category and has even made it to the cover of Forbes and Nylon magazines. She has an estimated net worth of $2 million mainly earned from her online ventures.




How Much Money Does Michelle Phan Make From YouTube

Michelle Phan’s channel has over 8.8 million subscribers and has amassed over 1.1 billion views since 2006. She used to upload 2-4 videos a month and in a day the videos in her channel get around 70,000 views in total. This in turn generates an estimated revenue of around $130 per day ($50,000 a year).

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Michelle has diversified her income through running four other different businesses. She launched a makeup line with LÓreal Paris in 2013 which has been successful. She also engaged in a venture with Endemol Beyond USA’s Icon Network .