(Last Updated On: May 16, 2017)
Premier League club Everton have recently signed a club record five-year shirt sponsorship deal with Sportpesa worth £75 million (Ksh10 billion). This would replace Chang Beer which is what is currently on the front of the club’s kit. The Thai beer company has been the shirt sponsors for the past 13 years.
The deal is the biggest in the club’s 140 year history.
Ivo Bozukov, the director of global strategy for SportPesa said: This is a proud and monumental day in the history of our organization. Everton Football Club is a world-renowned sporting institution and a club of proud tradition and rich history. We are thrilled to have secured an alignment with Everton, a club weaved prominently throughout the tapestry of world football.
Shaum Simmonds, UK marketing manager for SportPesa added:
‘A huge factor in our decision to form this partnership with Everton, was the club’s passionate and committed fans. The club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally.
‘The club has an exciting future with a new stadium on the horizon, a young and dynamic playing squad and a history for producing great talent through their famed Academy – for us, there couldn’t be a better time to be investing in Everton Football Club and the City of Liverpool. Together I’m certain that we’ll achieve great things.’
SportPesa’s Africa CEO, Ronald Karauri said, “We are very proud of the achievements of SportPesa UK and the SportPesa European activities. We are also excited about the synergies that this partnership will bring to Africa and Kenya in particular.”
SportPesa has also sponsored Hull City which was recently relegated from the Premier League. It is also in the process of setting up its European headquarters in Liverpool.