How Much Money All Def Digital Makes On YouTube

(Last Updated On: November 9, 2017)

All Def Digital is a YouTube channel under Def Jam Records which was created by Russell Simmons. Its content comprises different things such as music, comedy, unscripted news programming and any other interesting piece of content revolving around Hip Hop. The CEO of ADD is Sanjay Sharma who works together with his team to grow the platform. ADD closed $10 million in Series B financing led by Allen DeBevoise’s Third Wave Digital Partners.




How Much Money Does All Def Digital Earn On YouTube

The channel has over 3 million subscribers as of late 2017 and has accumulated over 900 million views so far. It is able to get an average of 1.5 million views per day from different sources. This should generate an estimated revenue of around $2,700 per day ($1 million a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.