AnthonyPadilla Net Worth: How Much Money He Makes On YouTube
Anthony Padilla Net Worth – $15.5 Million
Daniel Anthony Padilla is an American YouTuber from Los Angeles, California. He has an estimated net worth of $15.5 million. He is one of the co-founders of Smosh, one of the biggest comedic brands on YouTube, back in 2005. He left Smosh in 2017, years after they had sold the brand to Defy. He cited a lack of creative freedom as one of the main reasons why he had to leave. Smosh and its spin-offs now have over 40 million subscribers and have generated over 11 billion views.
Padilla and his fellow co-founder Ian Hecox have remained friends since his departure.
How Much Money Does Anthony Padilla Earn On YouTube?
The channel has over 7.6 million subscribers as of 2024 and has accumulated over 1.3 billion views so far. It is able to get an average of 900,000 views per day (approx 30% of them are from Shorts) from different sources. This should generate an estimated revenue of around $5,000 per day ($1.8 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Eligible creators will be paid based on their share of total views.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Income Sources
i) Smosh
Anthony has made a fortune from selling his stake in Smosh plus having a management position while working under Defy.
ii) Sponsorship
Companies pay creators or influencers to promote their products, services, or brands. This promotion can take many forms, including:
- Sponsored content creation: A video mentioning the sponsor, a blog post reviewing their product, or a social media shoutout.
- Brand integration: Subtle mentions of the sponsor throughout the content. For example, an athlete wearing a brand’s clothing during a competition.
- Sponsored events: Organizers might secure sponsorships to help cover costs in exchange for promotion at the event.
Anthony’s videos also get sponsored by different companies. He has promoted brands such as Audible, Express VPN, Better Help, Honey, Surf Shark and many others.
iii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies.
Each investment type carries its own set of risks and potential rewards. Investors often employ different strategies and diversification techniques to manage risk and optimize returns. The choice of investment vehicles and strategies depends on factors such as risk tolerance, financial objectives, and time horizon. Investments play a fundamental role in personal finance, retirement planning, and wealth accumulation, making them a crucial aspect of financial management.