iJustine Net Worth: How Much Money She Makes On YouTube
iJustine Net Worth – $4.5 million
Justin Ezarik is an American actress and YouTube star who runs the channel iJustine. She has an estimated net worth of $4.5 million. Her channel is mainly about tech, video games, failed cooking attempts, vlogs and a number of other stuff. She also runs a gaming channel called iJustineGaming. Justin was born in Pittsburgh Pennsylvania, and graduated from Bentworth High School which earned her a scholarship from the Washington Chapter of the International Association of Administrative Professionals.
In 2004 she graduated from the Pittsburgh Technical Institute and then landed a number of jobs in graphic design and video editing.
How Much Money Does iJustine Earn On YouTube?
The channel has over 7.2 million subscribers as of 2024 and has accumulated over 1.5 billion views so far. In a day, the channel gets an average of 100,000 views (approximately 10% of the views are from Shorts). This should generate an estimated revenue of around $700 per day ($250,000 a year) from ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Acting
iJustine makes extra income from sales of her book called I, Justine. She also makes a lot from her acting career since she has starred in big shows like Law & Order, The Price Is Right, The Vampire Diaries, The Guild and much more.
ii) Sponsorship
Brand deals are another huge income source for the YouTuber. She has been sponsored by brands like Dbrand, Last Pass, Warner Bros, Dyson, Quartz etc.