(Last Updated On: November 11, 2014)
Another famous American fast food chain is going to set foot in Nairobi. In fact two of them, Domino’s Pizza and Cold Stone Creamery. The two are planning to open 16 outlets in Kenya within the next two years and this will cost around Sh445 million. The locations will be areas frequented by middle class people.
Cold Stone Creamery has already opened two outlets on Mama Ngina Street and Fortis Tower in Westlands. Domino’s first store is at Fortis Tower in Westlands. Om Nom Nom are the local franchise holders and the plan to spend big in expanding local franchise holders and the plan to spend big in expanding to Gigiri, Nyali and Mombasa as soon as possible. A total of 8 Domino’s Pizza stores and 10 Cold Stone outlets should be operational within the next 2 years.
Other international fast food chains that have been operational are Subway and KFC. They have been in the country for around 5 years. The purchasing power of various Kenyans is increasing every year and this is evident with the influx of vehicles and real estate and this is evident with the influx of vehicles and real estate ownership in the country. With more investment from foreigners, the number of middle class Kenyans is likely to go higher.