Heineken Introduces Tequila Flavoured Beer

(Last Updated On: August 6, 2014)

desperados

Dutch brewer Heineken is targeting youthful customers with a tequila flavored beer called Desperados. It has an alcohol content of 5.9 percent and will be sold in 330 ml bottles. Clubs such as Galileo Lounge, K1 Klubhouse and Tribeka will be the first to get the new product.

Nakumatt will sell the beer at sh170. The store is also Heineken’s exclusive retailer in Kenya. Desperados is available in 11 other African countries and the introduction of the product in Kenya is set to carve out a new niche in the market.

The other tequila flavored beer in Kenya is Amigos which is owned by UK brewer Global Brands. It has 4.6 percent alcohol and will be packaged in a 330ml bottle.