How Much Money Alex Costa Makes On YouTube – Net Worth

(Last Updated On: January 5, 2019)

Alex Costa Net Worth – $300,000


Alex Costa is a Brazilian American YouTube personality who got famous for his educational videos. He has an estimated net worth of $300,000 and currently lives in Los Angeles. His content is mainly composed of men’s fashion, grooming, hair, travel and overall lifestyle. His men’s fashion videos involve his favorite clothes, sneaker unboxing, seasonal must haves, wardrobe essentials etc. When it comes to hairstyle video he talks about how to’s tutorials, tips and tricks, informational content to help you choose the best hairstyle.

Alex also posts personal vlogs which is composed of traveling videos in places like Brazil and Morocco plus talking about how to be more productive and efficient.

How Much Money Does Alex Costa Earn On YouTube?

The channel has over 2.3 million subscribers as of 2019 and has accumulated over 160 million views so far. It is able to get an average of 180,000 views per day from different sources. This should generate an estimated revenue of around $700 per day ($260,000 a year) from the ads that appear on the videos.

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.