(Last Updated On: June 26, 2021)
Cleetus McFarland Net Worth – $4 Million
Cleetus McFarland is a popular YouTube channel created and run by an American YouTuber named Garrett Mitchell who is from Omaha Nebraska. He has an estimated net worth of $4 million. The channel was started as a joke and Garrett got serious about it after he got his first viral video. His content is mainly about cars, car parts, modifications, racing and anything else interesting in the automotive industry. Before YouTube, he was an online marketer and social media manager at 1320Video which is owned by Kyle Loftis.
How Much Money Does Cleetus McFarland Earn On YouTube?
The channel has over 2.5 million subscribers as of 2021 and has accumulated over 800 million views so far. It is able to get an average of 550,000 views per day from different sources. This should generate an estimated revenue of around $4,400 per day ($1.6 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Cleetus makes more income through doing brand deals and sponsorships. He has promoted products like Mountain Dew, Raid etc.