(Last Updated On: August 6, 2021)
Deestroying Net Worth – $2.2 Million
Deestroying is a popular YouTuber from the United States whose real name is Donald De La Haye. He has an estimated net worth of $2.2 million. He played college football as a kicker at the University of Florida and got famous for his videos demonstrating his kicking ability as well as his sports-related skills. His content is mainly about football and vlog videos highlighting what is happening in his day-to-day life.
De La Haye immigrated from Costa Rica to the United States when he was just 7 years old. He joined the University of Central Florida under a football scholarship. In 2017 NCAA demanded he deletes his channel or demonetizes it in order to stay on the football team since they forbade athlete from profiting off their athletic ability aside from their scholarship. He declined to do so hence he lost his scholarship and NCAA eligibility. De La Haye was signed by Toronto Argonauts of the Canadian Football League on May 2019.
How Much Money Does Deestroying Earn On YouTube?
The channel has over 4 million subscribers as of 2021 and has accumulated over 700 million views so far. It is able to get an average of 500,000 views per day from different sources. This should generate an estimated revenue of $4,000 per day ($1.4 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Donald makes extra income through brand deals and his football career. He also gets direct brand sponsorship deals from different companies. He has promoted brands like Ridge Wallet, Dollar Shave Club, Native Deodorant, AT&T etc.