How Much Money Emma Chamberlain Makes On YouTube – Net Worth

(Last Updated On: June 3, 2021)

Emma Chamberlain Net Worth – $4.8 Million


Emma Chamberlain is a lifestyle vlogger from the United States who runs her own self-titled YouTube channel. She has an estimated net worth of $4.8 million. Her content is mainly composed of vlogs, lookbooks, DIYs, hauls and any other type of content she finds entertaining. She started posting actively on YouTube in 2017 and her most popular video has over 12 million views. She posts around 1 video a week.

How Much Money Does Emma Chamberlain Earn On YouTube

The channel has over 11 million subscribers as of 2021 and has accumulated over 1.6 billion million views so far. It is able to get an average of 800,000 views per day from different sources. This should generate an estimated revenue of around $6,400 per day ($2.3 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Emma makes extra income through brand deals from companies and she has promoted brands like Curology, Audible, Crocs, GOAT etc.

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