(Last Updated On: February 15, 2021)
Lucas and Marcus Net Worth – $22 Million
Lucas Dobre and Marcus Dobre are identical twins who have an estimated net worth of $22 million thanks to their YouTube channel. They first got famous through Vine where they were called Twinbotz and had amassed over 1.7 million followers. Their content includes, challenge videos, experiments, vlogs, dance videos, pranks and lots of other entertaining content.
The two were born in Gaithersburg, Maryland. They then moved from Romania to the United States. Their mother is world champion gymnast Aurelia Dobre.
How Much Money Do Lucas and Marcus Earn From YouTube?
The channel has over 25 million subscribers as of 2021 growing by 5,000 new subs daily and have accumulated over 6.8 billion views so far. In a day, it gets an average of 2.7 million views from various sources. This should be able to generate an estimated revenue of around $21,000 per day ($7.6 million a year) from the ads generated on the videos. They upload new videos on a daily basis.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The twins make extra income from selling merchandise from their website and doing sponsored videos. They have promoted products like Best Fiends and others. They also part of another popular channel known as Dobre Brothers with their other brothers.