How Much Money Maddie and Elijah Make On YouTube – Net Worth
Maddie and Elijah Net Worth – $800,000
Maddie and Elijah is a popular YouTube channel run by a young couple from the United States who go by the names Elijah Wireman and Maddie Joy. They have an estimated net worth of $800,000. The two started dating in 2016 when they were teenagers after meeting online and enduring a long-distance relationship. They then joined YouTube and started posting about their lives. Their content is composed of vlogs, challenges, story times and anything else they find interesting.
How Much Money Do Maddie and Elijah Earn On YouTube?
The channel has over 2 million subscribers as of 2020 and has accumulated over 350 million views so far. It is able to get an average of 100,000 views per day from different sources. This should generate an estimated revenue of $800 per day ($300,000 a year) from the ads that appear as the videos play.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The couple makes extra income through brand deals. They have been sponsored by brands like Hollister, Popsockets etc.