Matt Jordan Net Worth – $1.1 Million

Matt Jordan is a popular YouTuber from the United Kingdom who runs his own self-titled channel. He has generated an estimated net worth of $1.1 million from the platform. His content is mainly about woodturning and woodworking but he mainly focuses on woodturning. He uses various combinations of materials within his work from resin to metal. Woodturning is the craft of using wood lathe with handheld tools to cut a shape that is symmetrical around the axis of rotation. He has made items like a UV Glow Lamp, coffee mug, speaker system etc.

How Much Money Does Matt Jordan Earn On YouTube?

The channel has over 1.4 million subscribers as of 2021 and has accumulated over 400 million views so far. It is able to get an average of 280,000 views per day from different sources. This should generate an estimated revenue of $2,200 per day ($800,000 a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.