(Last Updated On: July 30, 2021)
Sam The Cooking Guy is a popular YouTube created by a Canadian YouTuber based in San Diego, California whose real name is Sam Zien. He started his career on television after ending his job as an executive for a pharmaceutical company. His big break came about when CTN offered him a half hour time slot on their station thus leading to Sam The Cooking Guy spreading to other cities through agreement with sister cable companies. He even ended up with a book deal from John Wiley and Sons.
Zien started posting on YouTube in 2011 through live streaming called The Sam Livecast. He then transitioned to his current channel. He opened his first restaurant Not Not Tacos which is a casual dining establishment located within the Little Italy Food Hail. He serves tacos such as Korean Short Rib, Pulled Pork with Macaroni and Cheese and Seared Salmon.
How Much Money Does Sam The Cooking Guy Earn On YouTube?
The channel has over 3.5 million subscribers as of 2021 and has accumulated over 500 million views so far. It is able to get an average of 400,000 views per day from different sources. This should generate an estimated revenue of $3,000 per day ($1.1 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.