(Last Updated On: August 6, 2021)
The Sidemen is a group of British YouTubers that was formed in October 2013. It consists of KSI, W2S, TBJZL, Miniminter, Zerkaa, Behzinga and Vikkstar123. The name of the group mainly refers to those who are “behind the scenes” and are much less noticed than the main people. Their content on YouTube involves challenges, sketches, games and anything else their viewers may find interesting. They upload new content once a week every Sunday on a regular basis.
How Much Money Does The Sidemen Earn On YouTube?
The channel has over 18 million subscribers as of 2021 and has accumulated over 4.2 billion views so far. It is able to get an average of 4.5 million views per day from different sources. This should generate an estimated revenue of $36,000 per day ($13 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Each of the member so of The Sidemen have their own channels from which they have a successful career. They also sell merchandise under the clothing brand “Sidemen Clothing”.