Blippi Net Worth: How Much Money He Makes On YouTube
Blippi Net Worth – $160 Million
Blippi is a fun educational YouTube channel mainly doing kid-friendly content to help them learn colors, shapes, numbers, letters, the alphabet and so much more. Its content consists of nursery rhymes, educational songs and education videos. The channel was created by a guy named Stevin John who started doing the writing, filming, editing and starring at the start. He now has a whole team to help him create the content. He is a former US Air Force serviceman. He has an estimated net worth of $160 million.
John started doing YouTube after he saw watched YouTube videos that were not of the best quality and he thought he could do better. His channel went viral gathering millions of views from all over the world and this caught the attention of big companies. In 2020, Moonbug Entertainment acquired Blippi in a deal estimated to be worth hundreds of millions of dollars.
How Much Money Does Blippi Earn On YouTube
The channel has over 21 million subscribers as of 2024 and has accumulated over 17 billion views so far. It is able to get an average of 4 million views per day (approximately 30% are from Shorts) from different countries. This should be able to generate an estimated revenue of around $16,000 per day ($5.8 million a year) from the ads that appear on the videos.
His second channel Blippi Toys has over 13 million subscribers as of 2024 and has accumulated over 13 billion views so far. It is able to get an average of 3.5 million views per day (approx 30% are from Shorts) and this should generate an estimated revenue of around $40,000 per day ($14.6 million a year).
Moonbug Kids is another channel under Blippi’s umbrella. Here kids can learn about their favorite animals. This has over 200 million views so far. Other channels that feature Blippi include Blippi Songs (1 bn views), Blippi and Meekah (300 million views), Blippi game show (20 million views) and Blippi Wonders (3.5bn views).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Eligible creators will be paid based on their share of total views.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
Blippi makes extra income through Amazon which streams his videos and sells merchandise through the same platform. His videos have been in the top 100 self-published shows on Amazon for a number of months in a row.