(Last Updated On: February 11, 2021)
Blogilates Net Worth – $7 Million
Blogilates is a fitness YouTube channel run by an American social media fitness entrepreneur known as Cassey Ho. She has an estimated net worth of $7 million. Her content mainly includes full-length POP Pilates and fun Bootcamp Sculpting workouts to Top 40 Hits. She also does other content like vlogs, diet advice, outfit advice and other general advice. She started her online fitness business while she was still in college. Her first videos were posted back in 2009 posting a video called POP Pilates which got a bunch of comments requesting for more videos on specific workouts. She used her PR experience to manage the PR of all her businesses.
How Much Money Does Blogilates Earn On YouTube?
The channel has over 5.7 million subscribers as of 2021 and has accumulated over 900 million views so far. It is able to get an average of 280,000 views per day from a variety of sources. This should generate an estimated revenue of around $2,200 per day ($800,000 a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Cassey makes a lot of income from her businesses outside YouTube. She has a clothing collection called Popflex which is an activewear clothing collection. She has a fitness DVD called DVD,POP Pilates: Total Body Workout and a book Cassey Ho’s Hot Body Year-Round: The Pop Pilates Plan To Get Slim, Eat Clean and Live Happy Through Every Season. Brand deals also contribute a significant amount to her income. She has been sponsored by brands like Wet N Wild Beauty and others.