How Much Money How To Cake It Makes On YouTube – Net Worth

(Last Updated On: May 24, 2018)

How To Cake It Net Worth – $500,000


How To Cake It is a cooking YouTube channel run by a lady named Yolanda Gampp. Its content is mainly Yolanda making just about anything out of a cake through different recipes. She has an estimated net worth of $500,000. Some of the popular videos are like How To Make A Pokemon Go Poke Ball Cake, A Nail Polish Bottle Cake, Back To School Book Cake, Fitness Equipment Cake, Halloween Leg Cake etc.

Yolanda is a Canadian by nationality and has grown up in Toronto. She is a graduate of George Brown’s culinary arts program and her work has been featured in The Today Show, The Social, Cityline, BuzzFeed, Breakfast Television etc.

How Much Money Does How To Cake Earn On YouTube?

The channel has over 4 million subscribers as of 2018 growing by 1,000 new subs daily and has accumulated over 460 million views so far. It is able to get an average of 200,000 views per day from different sources. This should generate an estimated revenue of around $360 per day ($130,000 a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Yolanda makes extra income through selling T-Shirts, hoodies, baking tools, bottle sleeves etc through her website.