(Last Updated On: September 22, 2019)
LaBrant Fam (Cole&Sav) Net Worth – $11 Million
Cole LaBrant and Savannah Soutas are two YouTubers who are dating each other. They have an estimated net worth of $11 million. They do vlogs on their YouTube channel together with the occasional Q&As and story time videos. Savannah got famous through the social media app called musical.ly where she has been able to gain over 5 million followers. She has a daughter named Everleigh Soutas. Cole was a Vine star before YouTube. He had over 6 million followers on Vine and on musical.ly he has over 2 million followers. He is from Troy Alabama.
How Much Money Does Cole&Sav Earn On YouTube?
The channel has over 11 million subscribers as of 2019 growing by 8,000 new subs daily and has accumulated over 3.5 billion views so far. It is able to get an average 3 million views per day from different sources. This should generate an estimated revenue of around $12,000 per day ($4.4 million a year) from the ads that run on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The couple are able to make extra income through sponsored videos plus posts from companies such as Audible, Molr Dental Club, Love With Food, Date Box, Everleigh, HiSmile Teeth Whitening, Sugar Bear Hair, 310 Nutrition and others.