How Much Money CookieSwirlC Makes On YouTube – Net Worth

(Last Updated On: January 31, 2021)

CookieSwirlC Net Worth – $45 Million


Cookie Swirl C is one of the most popular YouTube channels among the kids demographic and it’s run by a lady named Candace but calls herself Cookie. She has an estimated net worth of $45 million She started out back in 2013 so as to share her passion of toys and creating stories through play. She lives in California with three Rat Terrier dogs, one car, two ponies, one horse and many fish. The content in the channel is mainly about toys. With them, she does stories, movies, playset toy reviews, hauls, blind bag openings, toy unboxing etc.

How Much Money Does CookieSwirlC Earn On YouTube?

The channel has over 15 million subscribers as of 2021 and has accumulated over 16 billion views so far. In a day the channel is able to get an average of 5.5 million views across all its videos cumulatively. This should generate an estimated revenue of around $44,000 per day ($16 million per year) from ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Cookie makes extra income through selling of merchandise through her website.

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