(Last Updated On: January 1, 2019)
Dolan Twins Net Worth – $4 million
Ethan and Grayson Dolan are the duo that make up The Dolan Twins. They have an estimated net worth of $4 million. They are an American comedy duo who got famous through Vine before being signed to AwesomenessTV. On Vine they were able to get over 6.4 million followers and have now moved to YouTube. They do skits and sit down videos on their new platform. Ethan is also a competitive wrestler and has won a tournament in the Madison Square Garden.
How Much Money Does The Dolan Twins Earn On YouTube?
The channel has over 10 million subscribers as of 2019 and has accumulated over 1.5 billion views so far. It gets an average of 2.1 million views per day from different sources. This should generate an estimated revenue of around $8,400 per day ($3 million a year) from ads.
YouTubers get paid between $2 – $10 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The twins are able to generate extra income through touring with their most recent one being 4OU Tour and brand deals.