Faze Rug Net Worth: How Much Money He Makes On YouTube
FaZe Rug Net Worth – $50 million
YouTube star FaZe Rug’s real name is Brian Awadis and he is a director in the famous gaming group called FaZe Clan. He has an estimated net worth of $50 million mostly earned through YouTube. Apart from posting Call Of Duty videos on his channel, he also posts pranking videos with a number of them going viral. He also posts vlogs on his channel which include his brother and his parents in the videos. He started posting content on YouTube while still in college then made it full-time after it began taking off.
Rug was born and grew up in San Diego California in a family of four. His brother is known as Brawadis and is also a famous YouTuber. He started playing video games because he didn’t make the high school basketball team. He got so addicted that it negatively affected the other aspects of his life. He dropped out of community college to do YouTube and that is when his subscriber numbers blew up.
How Much Money Does FaZe Rug Earn On YouTube?
The channel has over 30 million subscribers growing by 5,000 new ones daily and has amassed over 11 billion views since starting out in July 2012. The videos in the channel collectively get around 3 million views per day from different sources. The views should in turn generate an estimated revenue of around $24,000 per day ($8 million a year) from YouTube ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
Other Sources Of Income
i) Sponsorships/Brand Deals
FaZe Rug generates extra income by doing sponsorship deals. He has promoted brands such as Dragon City, Monster Legends, Current, McDonalds, Honey, Rise Of Kingdoms, G Fuel, Ridge Wallet, Canon and many others.
ii) Tik Tok
He also generates ad revenue from his TikTok videos. TikTok pays approximately $0.03 per 1,000 views from the TikTok Creator Fund on average. The fund is essentially a big pot of money TikTok uses to pay a subset of creators with at least 10,000 followers who have generated 100,000 video views in the previous 30-day period. TikTok considers factors like video view counts, video engagement, and the location in which a video was seen when determining Creator Fund payouts.
iii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. Various forms of investments include stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.
Faze Rug stated that his main form of investment is real estate thanks to advice from his father. He has over 8 apartment complexes with over 33 units. His goal is to get over 100.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.