(Last Updated On: April 4, 2021)
(MatPat) GTLive Net Worth – $25 million
GTLive is one of the YouTube channels owned by American internet personality known as MatPat (Matthew Robert Patrick). He has an estimated net worth of around $25 million. On this channel, the content is mainly video game playthroughs. Some of the game featured include Kindergarten, Little Nightmares, Mario Kart, Rick and Morty etc. Other content outside gaming that is uploaded include challenge videos, prank videos and others.
How Much Money Does GTLive Earn On YouTube?
The channel has over 2.6 million subscribers and has accumulated over 500 million views so far. It is able to get an average of 250,000 views per day from different sources. This should generate an estimated revenue of around $2,000 per day ($730,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.