How Much Money Hickok45 Makes On YouTube – Net Worth

(Last Updated On: March 17, 2021)

Hickok45 Net Worth – $5.5 Million


Hickok45 is a YouTube channel created by Greg Kinman, a retired middle-school English teacher and former police offer with a tour of ten years from Tennessee. He has an estimated net worth of $5.5 million. His content is mainly a demonstration and review of a wide variety of firearms, both historic and modern. He sometimes shoots various guns under controlled circumstances while highly emphasizing on safety. He does some of his videos with his son John who mostly does the filming.

How Much Money Does Hickok45 Make On YouTube?

The channel has over 6.5 million subscribers as of 2021 and has accumulated over 1.9 billion views so far. It is able to get an average of 900,000 views per day from different sources. This should generate an estimated revenue of around $7,000 per day ($2.5 million a year) from the ads that run on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Greg makes extra income through selling of merchandise through his website. This include items like T-shirts.