How Much Money The Icing Artist Makes On YouTube – Net Worth
The Icing Artist Net Worth – $4 Million
The Icing Artist is a YouTube channel run by a Canadian YouTuber known as Laurie. She has an estimated net worth of $4 million. Her content is mainly tutorials, easy-to-follow step-by-step instructions, recipes, templates and anything else that would help her viewers in making amazing cakes, cupcakes and sweets right at home. She loves covering a variety of content from simple buttercream cakes to more elaborate 3D cakes.
Ever since she was young, Laurie has always loved working with her hands. After high school, she decided to pursue a career in cabinetmaking. She did a four-year apprenticeship program and became a licensed cabinetmaker.
How Much Money Does The Icing Artist Earn On YouTube?
The channel has over 4.7 million subscribers as of 2023 and has accumulated over 1.3 billion views so far. It is able to get an average of 200,000 views per day from different sources. This should generate an estimated revenue of around $1,600 per day ($585,000 a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much your net worth grows.
Laurie makes extra income through brand sponsorship. She has worked with brands like Honey, Pikmi Pops, SquareSpace, Zynga, Kiwico, Intel etc.