How Much Money James Charles Makes On YouTube – Net Worth

(Last Updated On: April 3, 2021)

James Charles Net Worth – $18 Million


James Charles Dickinson is an American internet personality and model. He has an estimated net worth of $18 million. He runs a beauty YouTube channel where he reviews various makeup products trying them on himself and showcasing to the viewers what they results would be like. He also does challenge videos and has collaborated with other YouTubers like Ricky Dillon.

How Much Money Does James Charles Earn On YouTube?

The channel has over 25 million subscribers as of 2021 and has accumulated over 4 billion views so far. It is able to get an average of 3 million views per day from different sources. This should generate an estimated revenue of around $24,000 per day ($8.8 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

James makes extra income through endorsement deals. He was the first make spokesmodel for cosmetics brand CoverGirl working alongside Katy Perry. He has also been the face of So Lashy by BlastPro Mascara. Other brands he has worked with include Chipotle, SeatGeek, Fortnite, QwikMatch etc.

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