(Last Updated On: February 27, 2020)
JeffreeStar Net Worth – $55 Million
Jeffree Star is a popular YouTube star best known for his beauty and fashion videos. He also posts various posts that are vlogs from time to time. He reviews various make up lines, gives make up tutorials and talks about the latest stuff in the fashion and beauty industry. Besides the beauty industry, he is a musician and song writer, starting that career on MySpace. He has an estimated net worth of $55 million mainly earned through a diversified means ranging from YouTube, endorsement deals, music, cosmetics sales, etc
How Much Money Does Jeffreestar Earn On YouTube?
The YouTube channel has over 19 million subscribers as of 2020 and has accumulated over 2.5 billion views so far. An average of 2-4 videos are uploaded on the channel every week and the channel gets an average of 1.5 million views per day across all its videos. This should generate an estimated revenue of around $7,500 per day ($2.7 million per year) from YouTube ads.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Jeffree makes more income through being a professional make up artist and selling products from her cosmetics brand called Jeffree Star Cosmetics which is able to sell out millions of units in just a few days. He has earned most of his money outside YouTube over a long period of time. He has also done a tour called Warped Tour which was wildly successful. He has also partnered with Morphie to release a line of brushes.
In terms of other businesses outside the make up industry, Jeffree has investments in property both in and outside the United States. His main residence is in Calabasas, California next to huge celebrities like Khloe Kardashian and its estimated to be worth around $4 million. It has 6 bedrooms, 7 bathrooms and a total of 7,100 square feet. He has a closet full of jewellery, rare designer hand bags and designer clothes worth around $7 million. He has invested in the booming marijuana industry and owns an entire shipment & fulfillment center.
In 2019, Jeffreestar teamed up with Shane Dawson to launch a beauty line which was highly successful. It was project that it will sell over $35 million worth of products on Morphie and Jeffree’s website. Jeffree is expected to take $10 million of this. The make up line is expected to make even more in reorders due to its extremely high demand.