How Much Money Its Jojo Siwa Makes On YouTube – Net Worth

(Last Updated On: February 20, 2021)

Its Jojo Siwa Net Worth – $60 Million


Joelle Joni Siwa popularly known as Jojo Siwa is an American dancer singer, actress, model, musician and internet personality. She has an estimated net worth of $60 million. She is best known for making an appearance in Dance Moms. Her biggest song “Boomerang” has over 180 million in less than a year making it one of her most successful songs. Her content on her YouTube channel is mainly vlog videos, challenges, songs and other random content.

How Much Money Does Jojo Siwa Earn On YouTube?

The channel has over 13 million subscribers as of 2021 growing by 3,000 new subs daily and has accumulated over 3.8 billion views so far. It is able to get an average of 1.1 million views per day and this should generate an estimated revenue of around $8,000 per day ($3 million a year) from the ads generated on the videos.

Jojo had a vlog channel with over 2.5 million subscribers as of 2018 and has accumulated over 300 million views so far. It is able to get an average of 400,000 views per day. This should generate an estimated revenue of around $1,200 per day ($150,000 a year) from the ads.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Jojo makes extra income from her music, acting and sponsored posts on her Instagram account with over 10 million followers. She has worked with companies like Beauty Bakerie, LolSurprise, Nickelodeon etc.

JoJo Siwa launched a range of large hair bows after her signature style in 2016. These are branded ‘JoJo’s Bows’ and sold in Claire’s Accessories. They have been extremely popular, but some British Primary Schools have banned them under uniform rules as they are too brightly coloured and ‘distracting’. In 2018, she sold over 40 million hair bows which each retailed at $9.99 each hence ended up generating $399 million for Nickelodeon. She gets a share of this through a licensing deal with Viacom Nickelodeon Consumer Products. Nickelodeon launched a mobile game inspired by Jojo Siwa in late 2019 and has been a commercial success.

She has now also released a JC Penny clothing range, many JoJo branded accessories, bedding, and a singing JoJo doll. She has also released a book encouraging self-confidence and chasing dreams.

Touring is also another major money maker. Her tour in 2019 earned $26.9 million for her and Nickelodeon and Party City who were presenting the tour. Her touring plans in 2020 includes more cities than the previous years.

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