(Last Updated On: May 18, 2019)
LaurenzSide Net Worth – $2.2 Million
LaurenzSide is a gaming YouTube channel run by an American lady known as Lauren. She is from New York and has an estimated net worth of $2.2 million. Her content is mainly comedic gameplay, playthroughs, jump cuts and funny commentary of games like The Sims, Pokemon, TrollCraft, Roblox and many others. She started YouTube back in 2013 after graduating with a degree in Communication Arts. She currently uploads new videos on a daily basis.
How Much Money Does LaurenzSide Earn On YouTube?
The channel has over 4 million subscribers as of 2019 and has accumulated over 1.1 billion views so far. It is able to get an average of 1.2 million views per day from different sources. This should generate an estimated revenue of around $4,800 per day ($1.8 million a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Merchandise is also a lucrative source of income for Lauren. She sells a wide variety of products from her website. She also gets a number of brand deals from different companies for them to advertise through her accounts. She has worked with brands like LEGO, Nintendo, Maxnomic etc.
Lauren makes more income through streaming on Twitch where she has over 70,000 followers and has accumulated over 400,000 views. There she averages around 400 viewers per stream with a peak of 1,500 viewers. Streamers make money through subscriptions, ad revenue, donations and bits.
Officially, Twitch Partners and Affiliates receive 50% of the total subscription fee, so for the $4.99 tier, the streamer would get around $2.50. Twitch has been known to increase this amount for popular streamers to encourage them to remain on the Twitch platform, with some being upgraded to anywhere from 60% to 100% of the monthly fee.
Streamers make money through the Cheering feature when a fan cheers with bits in the chat. A Cheer is an animated chat emote that uses bits. Typing “Cheer1” will generate a grey bouncing triangle, and cost you 1.4 cents. “Cheer100” brings up a dancing purple diamond, and costs you $1.4. You can Cheer any amount you please (including irregular figures, and the corresponding emotes get larger and larger, up to a “Cheer10000,” a $140 tip represented by a fractured red star. streamers will get 1 cent for every Bit pledged while Twitch will keep the 0.4 cents.
Fans can also donate directly to their favorite streamers through Paypal and also cryptocurrencies such as bitcoin, litecoin or ethereum. There are a variety of third-party services which Twitch streamers can connect to their account to activate additional features such as donations and alerts. Some of the more-popular services are Gaming For Good, StreamTip, Muxy, Stream Elements, and StreamLabs. All of these services create a unique donation page for your channel hosted on their own server which you can direct your viewers to make a donation.