How Much Money Lena The Plug Makes On YouTube – Net Worth

(Last Updated On: March 24, 2017)

Lena The Plug Net Worth – $30,000

Lena The Plug is an American YouTuber from California whose real name is Lena Nersesian. She has an estimated net worth of around $30,000. Her content is mainly vlog videos together with her friend Emily and boyfriend who is a YouTuber called No Jumper. She also does a number of story time videos from time to time. She made it to mainstream news sites when she declared that she will post a sex tape once she hit a million subscribers.





How Much Money Does Lena The Plug Earn On YouTube?

The channel has over 750,000 subscribers as of mid 2017 and has accumulated over 30 million views so far. In a day, it gets an average of 200,000 views from different sources. This should generate an estimated revenue of around $360 per day ($130,000 a year) from the ads that run on the videos.

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by different factors like device played on, location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. There is also a program known as Google Preferred where deep pocketed companies can target ads on the top 5%  most popular content on YouTube at any given time. The ad rates charged here are higher than normal.

Lena makes extra income through charging people a monthly fee to view her uncensored Snapchat videos in her premium account.