(Last Updated On: May 19, 2019)
Liza Koshy Net Worth – $12 Million
Elizabeth Koshy is an internet personality famous on both Vine and YouTube. She has an estimated net worth of $12 million earned from different ventures. On Vine she is known as Lizzza and has over 5.1 million followers on the platform. There she posts funny video skits and majority of the have been looped millions of times. On YouTube she is called Liza Koshy and she also has another channel, Liza Koshy Too, where she posts her vlogging videos but she is currently rarely active there. On her main channel she still does funny skits plus sometimes just talks about random topics.
Liza was dating fellow YouTube star David Dobrik who also has a massive following online but the two broke up in 2018.
How Much Money Does Liza Koshy Earn On YouTube?
The channel has over 18 million subscribers as of 2019 and has accumulated over 2.5 billion views since starting out. She uploads a new video once a week on the channel which is growing at the rate of 20,000 new subscribers every day. The videos in the channel are able to cumulatively get an average of 2 million views per day. This should result in an estimated revenue of around $3,600 per day ($1.3 million a year) from advertisements that run on the videos.
The vlogging channel Liza Koshy Too has over 8 million subscribers growing by around 5,000 new subs daily plus has accumulated over 600 million views. It gets an average of 250,000 views per day which should generate an estimated revenue of around $1,000 per day ($365,000 a year).
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Liza makes extra income through videos which her viewers will have to pay to watch the video, sponsored videos from companies like Nike, AT&T, Calvin Klein and others which pay tens of thousands of dollars for a product mention. She also sells merchandise through her website and her YouTube Red shows which are done in partnership with YouTube.