(Last Updated On: August 25, 2018)
Marshmello Net Worth – $30 million
Marshmello is an electronic dance music producer and DJ. He has an estimated net worth of $30 million. He first got famous internationally after remixing songs by Jack U and Zedd. He has also collaborated with artists like Omar LinX, Ookay, Jauz and Slushi. He wears a custom helmet while in public so as not to reveal his real identity. Some have suggested that he may be American DJ Chris Comstock. His content on YouTube is mainly behind the scenes footage during his concerts and his music videos.
How Much Money Does Marshmello Earn On YouTube?
The channel has over 25 million subscribers as of 2018 and has accumulated over 4 billion views so far. It is able to get an average of 5.7 million views per day from different sources. This should generate an estimated revenue of around $10,300 per day ($3.8 million a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Marshmello makes most of his income through performing in front of crowds, selling music and music royalties. He makes around $2 – $10 million a year from this. According to Forbes he banked $21 million in the 12 months before June 2017. He has released an album called Joytime composed largely of tracks previously uploaded for free on SoundCloud. It peaked at No. 5 on the Billboard’s Top Dance/Electronic chart. He also makes more income through merchandise sales, taking a larger cut since he is not signed to any label.
In 2018, Marshmello made $23 million ranking him as the 5th highest paid DJ. This is thanks to his nightly fees, YouTube series “Cooking With Marshmello” and a hit song with Selena Gomez.
Marshmello gets paid $150,000 per gig/show and does over 170 gigs in a 12 month period. Touring is his biggest source of income. He is planning to expand more into pop and hiphop plus has done singles with the likes of Selena Gomez, Migos and Demi Lovato.