(Last Updated On: January 24, 2019)
Mini Ladd Net Worth – $4 Million
Craig Thompson is the guy popularly known as Mini Ladd. He made fame and an estimated net worth of $4 million thanks to his comedic gaming videos posted on YouTube and Twitch. He is half British and half Irish. His channel contains game-plays of different games eg GTA 5, Call of Duty, Dead Realm, Cards Against Humanity etc.
Craig was born in the UK from a British father and Northern Irish mother. Despite being called Mini, he is actually 6 feet tall. His name came about because one of his best friend had the same name as him. In order to avoid confusion, his other friends called him Mini since he was the younger one of the two.
How Much Money Does Mini Ladd Earn On YouTube?
Mini Ladd has over 6.4 million subscribers growing by 1,000 new subs daily and has accumulated over 1.6 billion view since May 2011. Craig uploads 2-4 videos per week and the videos in the channel get an average of 1 million views per day. These generate an estimated revenue of around $4,000 per day ($1.5 million a year) just from YouTube advertisements.
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Craig is also able to make more income through selling merchandise online to his fans and his Twitch account. On Twitch he has monthly subscribers who pay a fee, ad revenue and donation income.