How Much Money Nigahiga Makes On YouTube – Net Worth

(Last Updated On: January 1, 2021)

NigaHiga Net Worth – $9 million


The YouTube channels NigaHiga and Higa TV are run by a guy named Ryan Higa. He mainly posts comedy videos, sketches and commentaries on pop culture. His videos boast of high production quality and this has helped him build a subscriber base of over 20 million across his YouTube channels.

Ryan also sells a bunch of merchandise on the side plus has an iPhone and Android app called TeeHee. He has been able to generate an estimated net worth of $9 million from all these ventures.

How Much Does Nigahiga Earn On YouTube?

Nigahiga channel has over 22 million subscribers as of 2021 growing at an astonishing rate of 400 new subscribers a day and has amassed over 4.4 billion video views since 20th July 2006. On a daily basis, the channel gets around 280,000 video views from the hundreds of videos posted. He posts videos once or twice a week consistently. In terms of revenue generated from YouTube ads, this channel generates an estimated revenue of around $2,000 every day ($720,000 a year).

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.


Ryan Higa earns more money outside YouTube from endorsement deals, selling merchandise, music performance and appearance fees.

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