How Much Money NikkieTutorials Makes On YouTube – Net Worth

(Last Updated On: February 19, 2020)

NikkieTutorials Net Worth – $4 Million


Nikkie De Jager is a popular YouTuber from Netherlands who mainly focuses in the beauty industry by posting videos on make up tutorials, hair and any other beauty related item. The channel is obviously popular with the ladies hence the millions of subscribers on her channel plus this is how Nikkie built her net worth of $4 million. The main inspiration behind the starting of this channel is other people in the beauty industry.

How Much Money Does Nikkie Earn From Her YouTube Channel


Nikkie Tutorials has over 15 million subscribers as of 2020 growing by 5,000 new subs daily and has accumulated over 1.5 billion views since it was started in June 2008. In a day the videos on the channel get around 850,000 views per day which in turn generate an estimated revenue of around $4,300 per day ($1.6 million a year) just from YouTube ads.

YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.

There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Nikkie is able to make more income outside YouTube by doing sponsored videos or endorsement deals. She has worked with Fusion Beauty, Tweezerman, HSN and a bunch of others. Companies in the beauty industry are among the highest spending in advertising hence are able to fork out thousand of dollars to have their products endorsed. She has a very following on Instagram, Facebook and Snapchat where one can be able to make money through product mentions. She also has her own line of liquid lipstick under the brand Ofra.