(Last Updated On: January 2, 2019)
Peter McKinnon Net Worth – $700,000
Peter McKinnon is a Canadian photographer & filmmaker from Toronto who runs a self-titled channel. He has an estimated net worth of $700,000. He started out by producing various “typical vlogs” which had titles such as “spicy food”, “ran over a lawn chair” and “wrecked my shoulder”. He then upgraded his content by producing more punchy videos like “8 Camera Hacks” & “The Plaid Chair” series which attracted millions of viewers. He has also been featured in Magic Magazine, Popular Photography Magazine and more. Aside from YouTube, Peter is a huge coffee addict.
How Much Money Does Peter McKinnon Make On YouTube?
The channel has over 3.8 million subscribers as of 2019 and has accumulated over 250 million views so far. It is able to get an average of 260,000 views per day from different sources. This should generate an estimated revenue of $1,000 per day ($365,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Peter makes extra income through selling presets through his website.