(Last Updated On: January 29, 2020)
PewDiePie Net Worth – $70 Million
Felix Kjellberg is YouTube’s biggest star with the most subscribers since Dec 2013 and he is popularly referred to as Pewdiepie online. He has an estimated net worth of $70 million. He is from Gothenburg, Sweden. He started out by doing commentaries on gaming videos and has evolved to comedic videos plus skits. He still occasionally does gaming videos.
At the start of his YouTube career Pewdiepie was a student in Chalmers University of Technology pursuing a degree in industrial economics and technology management. He dropped out because he felt bored as hell and couldn’t relate to anyone
How Much Money Does Pewdiepie Earn On YouTube?
The channel has over 110 million subscribers as of 2020 growing by 50,000 new subs daily and has accumulated over 27 billion views so far. In a day, it gets an average of 10 million views from different sources. This should generate an estimated revenue of around $50,000 per day ($18 million a year) from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Apart from YouTube Pewdiepie has other sources income. He gets direct sponsorship deals from companies like Loot Crate, G2A, Backflip Studios, Best Fiends etc They pay tens of thousands of dollars to get their products some exposure. He has a game called Pewdiepie: Legend Of The Brofist and a book called This Book Loves You.
Pewdiepie does livestreams multiple times a week averaging 70,000 – 100,000 fans watching at any given time. He makes money through ads on the livestream plus fans who spend money on the Superchat feature where they pay to get higher visibility of their chat messages. He makes an average of between $3,000 – $15,000 per livestream depending on how long the stream is.