(Last Updated On: January 10, 2020)
Preston (PrestonPlayz)Net Worth – $25 Million
Preston Blaine Arsement is a popular YouTuber who runs four popular channels namely Preston, Preston Mobile, TBNRfrags and PrestonPlayz. He lives in Fort Worth Texas and studied at Travis Academy of Fine Arts. He also worked as a lifeguard before YouTube fame. He has 4 brothers and 1 sister. Two of his brothers and their father run their own separate YouTube channels . The videos in his channel are mostly Minecraft gaming videos in his most popular channel and Black Ops games in the less popular channel. He has an estimated net worth of $25 million mainly earned from the online ventures.
How Much Money Does Preston Playz Earn On YouTube?
Preston has over 15 million subscribers growing by 3,000 new subs daily and has accumulated over 4.3 billion views since starting out back in 2012. In a day the channel’s videos average around 2.5 million views per day. This should in turn generate an estimated revenue of $12,500 per day ($4.5 million a year) from the advertisements on YouTube.
His other channel TBNRfrags has around 5.5 million subscribers and has accumulated over 1.2 billion views. It averages 600,000 views per day and this should generate an estimated revenue of around $3,000 per day ($1.1 million a year). The third channel named PrestonMobile has over 2 million subscribers and has accumulated over 400 million views so far. It is able to get an average of 300,000 views per day which should generate an estimated revenue of $1,500 per day ($550,000 a year). The fourth channel named PrestonPlayz has over 7 million subscribers with over 1.4 billion views so far. It is able to get an average of 2.6 million views per day with should also generate an estimated revenue of $13,000 per day ($4.7 million a year).
YouTubers get paid between $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Preston gets an extra income from Twitch whereby he livestreams gameplays from time to time and merchandise sales. He also gets sponsorship deals from companies like Lil Spooky, Elmers, Electronic Arts, Hot Pockets, Hot Wheels, Sonic etc and sells merchandise through his website.