RealLifeLore Net Worth: How Much Money He Makes On YouTube
RealLifeLore Net Worth – $30 Million
RealLifeLore is a YouTube channel that is mainly composed of educational videos that explain various things that happen or would happen in the world if something else happened. Most of the explanations are over topics like history, geography, economics and science. The content is highly researched for a number of hours and sometimes collaborated by other YouTube content creators.
The channel was created by an American gentleman by the name of Joseph Pisenti from Dallas, Texas. He has been able to amass a net worth of $30 million from the YouTube platform.
How Much Money Does RealLifeLore Earn On YouTube?
The channel has over 7.7 million subscribers as of 2024 and has accumulated over 1.7 billion views so far. It was created on February 2016. In a day, it gets an average of 400,000 views per day from different sources. This should generate an estimated revenue of around $3,200 per day ($1.1 million a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Patreon
RealLifeLore gets extra income through his Patreon account whereby his fans donate a specific amount monthly to support the running of the channel. He uses the money to get equipment like camera gear, software licenses etc. He also plans to use the finances to do some traveling to get more content for the channel. Currently, he averages around $250 a month.
ii) Sponsors
He also makes a good amount of money through brand deals that sponsor some of his videos. He has been sponsored by big brands like DollarShaveClub, PUBG, WarGaming, Blue Apron, Anker Sound, The Walking Dead, Hello Fresh etc.
iii) Nebula
This is a video-on-demand streaming service provider that was launched in 2021 as an alternative platform for creators to distribute their content and get a bigger revenue share for their work. The idea initially came from Dave Wiskus who formally created the company and called it Standard. He then brought in other creators to help in the early phases of the company. They include Sam from Wendover, Brian from Real Engineering, Joseph from Real Life Lore, CGP Grey and Philipp Dettmer of Kurzgesagt.
Initially, the company’s official shareholders included Dave Wiskus, CGP Grey and Philipp. Grey and Philipp left in 2020 due to creative and philosophical differences. They were hands-off hence made decision making hard in the company since their votes were needed. They also tried to shut down the company at one point by outvoting Dave 2 to 1. Their shares (approximately 70% of the company) were bought out by the other creators who took the opportunity to own part of the company. They included Sam from Wendover, Brian from Real Engineering, Alex from Low Spec Gamer, Devin from Legal Eagle and Thomas Frank.
In September 2021, Curiosity Stream acquired a minority stake in Nebula valuing the company at $50 million. Initially, they were against any venture capital investment since they tend to pressure streaming platforms to squeeze more value from the creators. This ignored the value that creators brought to the platform. Nebula now has over 650,000 paying users and a valuation of $150 million.v
RealLifeLore uploads some exclusive videos on Nebula, a subscription documentary platform. There he makes money based on how subscribers engage with his content.