(Last Updated On: September 22, 2019)
Ryan ToysReview Net Worth: $100 Million
Ryan Toys Review is a toys unboxing YouTube channel done by a little kid called Ryan with the help of his parents. This channel is massively popular with kids, something that is very mind boggling. In 2016 he among the top 5 biggest channels on YouTube, higher than most celebrity musicians who usually dominate the lists. The little kid has an estimated net worth of around $100 million earned from his different YouTube channels and other ventures created by the fame he has. His content is mainly him playing with toys and reviewing toys for kids. He loves cars, trains, Lego, superheroes, Disney toys, play doh, Pixar Disney cars, monster trucks and so much more. He also does fun and easy science experiments for kids.
Ryan’s parents started another channel called Ryan’s family whereby you get to see videos about Ryan’s family which include his identical twin sisters Emma and Kate plus both his parents.
How Much Money Does Ryan Toys Review Earn?
Ryan’s channel has over 25 million subscribers as of 2019 growing by 11,000 new subscribers daily and has accumulated over 38 billion views since March 2015, a high number in such a short period. In a day the channel gets around 22 million views per day and in turn this generates around $88,000 per day ($32 million a year) in revenue just from the ads that run on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Outside YouTube, Ryan has been able to make extra income through sponsored videos from companies like Walmart, Anki etc. These fork out tens of thousands of dollars to get exposure for their products.