How Much Money Screen Junkies Makes On YouTube
Screen Junkies is a YouTube channel founded by Andy Signore, Brett Weiner and Mitch Rotter. It’s now owned and operated by Defy Media. The content of the channel is mainly focused on movies. There are three main shows on production: The Screen Junkies Show, hosted by Hal Rudnick, mainly has interviews and film discussion; Honest Trailers, narrated by Jon Bailey, is the most popular. Here they make satirical movie trailers and parodies; Movie Fights, a competition series hosted by Andy Signore.
How Much Money Does Screen Junkies Earn On YouTube?
The channel has over 7 million subscribers as of 2023 and has accumulated over 2.9 billion views so far. New videos are uploaded every Tuesday, Thursday and Saturday. It is able to get an average of 250,000 per day from different sources. This should generate an estimated revenue of around $2,000 per day ($730,000 a year) from the ads that run on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
SJ makes extra income through the selling of their merchandise through their website and doing sponsored videos from companies like Hotels.com, Credit Karma, RetailMeNot etc. They also have a premium subscription service called Screen Junkies Plus where super fans pay $4.99 a month to access the original content.