(Last Updated On: January 4, 2021)
Shane Dawson Net Worth – Net Worth $40 Million
Shane Dawson is a top YouTube personality who made most of his estimated net worth of $40 million from the online platform. He is also an actor, writer, author and producer. He videos are popular for his multiple characters which he plays. He owns two large YouTube channels Shane and Shane Dawson TV. Shane is basically his vlogging channel which he posts on daily while Shane Dawson TV is where he does his comedy sketches but doesn’t upload as often.
Dawson grew up in Long Beach, California where he attended Lakewood High School. He has two older biological brothers named Jarid and Jacob Yaw. He is of Swedish, Dutch, Welsh and English descent.
How Much Money Does Shane Dawson Make Online?
Shane, his vlogging channel, has over 25 million subscribers and has accumulated over 6 billion views since September 2005. In a day the videos in the channel get an average of 270000 views per day. This will in turn generate estimated revenue of around $2,000 a day ($730,000 a year).
Shane Dawson TV YouTube channel has over 8 million subscribers and has accumulated over 1.2 billion views since 2008. The channel’s videos generate around 100,000 views per day and this will generate an estimated revenue of around $400 per day ($150,000 a year). just from YouTube ads.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Shane makes extra income through selling books. He has a #1 New York best seller book titled It Gets Worse and another called I Hate My Selfie. In 2019, Jeffreestar teamed up with Shane Dawson to launch a beauty line which was highly successful. It was project that it will sell over $35 million worth of products on Morphie and Jeffree’s website. Shane will make $25 million of this amount without accounting for future reorders.