SSundee Net Worth: How Much Money He Makes On YouTube

(Last Updated On: January 1, 2024)

SSundee 2SSundee Net Worth – $60 Million

 

Ian Marcus Stapleton is a gaming YouTuber who made most of his wealth from the platform. He mainly concentrates on Minecraft but he tries out other popular games from time to time. He was a member of TeamCrafted. He has an estimated net worth of $60 million mainly earned from YouTube.

Before YouTube he was in the military for a number of years hence he didn’t have much time to concentrate on his YouTube channel. In 2016, his YouTube channel got hacked by a hacker known as Parody but luckily he got it back.




How Much Money Does SSundee Earn On YouTube?

SSundee has over 25 million subscribers growing by around 8,000 new subs daily and has amassed over 16 billion views since he started out in November 2009. The videos in the channel generate an average of 4.5 million views per day and this in turn generates an estimated revenue of $36,000 a day ($13 million a year) just from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.





 

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

 

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

 

Other Sources Of Income

i) Brand Sponsorship and Merchandise Sales

Ssundee makes more income through brand deals and selling merchandise. He has promoted brands such as Dragon City, Monster Legends, War Of Crypta, Supercell and many others.

ii) Investments

These are generally assets that one can acquire to generate passive income through income generation or capital appreciation (increase in value). An example can be the stock market which has delivered an average annual return of 8% over the past couple of decades. Other investment options can include real estate, bonds, savings accounts, art, collectibles and many others.