(Last Updated On: January 2, 2020)
Unbox Therapy (Lewis Hilsenteger) Net Worth – $20 Million
Unbox Therapy YouTube Channel is owned by Lewis Hilsenteger. The channel mainly does tech product reviews with a unique touch, he starts from the point when the product is right in the box just the way you would receive it when you buy it. Lewis is a Canadian and he attended the Toronto School of Art where he studied digital arts, photography and video editing before he was famous.
Lewis aka Unbox Therapy has been able to amass an estimated net worth of $20 million mainly from his channel’s revenue and also sponsorship deals.
How Much Money Does Unbox Therapy Earn On YouTube?
Unbox Therapy YouTube channel has over 18 million subscribers as of 2020 plus it has accumulated over 4 billion hits across its different videos. On average the channel gets around 2.3 million video views daily and this will result to earnings of around $13,800 per day ($5 million a year) from YouTube ads that run on the videos. The channel gets a higher than average ad pricing rate due to its type of content being attractive to most high paying advertisers.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Lewis is able to do product mentions in his videos plus he is able to get sponsors like McDonalds, Google, WB Games, Intel, Tom Clancy The Division, IBM, Anki, Oral B, GlassUSA, DBrand etc for a number of his videos. These will generate even more revenue since he doesn’t need to share the money with YouTube plus big companies are ready to fork out tens of thousands of dollars for a mention. He also makes more income through affiliate income whereby he gets commissions for products he sells on his through his YouTube channel. In 2018, he started a podcast known as Lew Later where he discusses various trending news topics.