Unbox Therapy Net Worth: How Much Money He Makes From YouTube
Unbox Therapy (Lewis Hilsenteger) Net Worth – $40 Million
Unbox Therapy YouTube Channel is owned by Lewis Hilsenteger. The channel mainly does tech product reviews with a unique touch, he starts from the point when the product is right in the box just the way you would receive it when you buy it. Lewis is a Canadian and he attended the Toronto School of Art where he studied digital arts, photography and video editing before he became famous.
Lewis aka Unbox Therapy has been able to amass an estimated net worth of $40 million mainly from his channel’s revenue and also sponsorship deals that have accrued over a number of years.
How Much Money Does Unbox Therapy Earn On YouTube?
Unbox Therapy YouTube channel has over 26 million subscribers as of 2024 plus it has accumulated over 4.9 billion hits across its different videos. On average the channel gets around 800,000 views daily (approximately 10% of the views are Shorts) and this should result in earnings of around $5,700 per day ($2 million a year) from YouTube ads that run on the videos. The channel gets a higher-than-average ad pricing rate due to its type of content being attractive to most high-paying advertisers.
The podcast channel Lew Later has over 800,000 subscribers and accumulated over 100 million views. It is able to get an average of 10,000 views per day which should generate an estimated revenue of $80 per day ($30,000 a year). Its sister channel LaterClips which publishes short clips from the podcast has over 900,000 subscribers and accumulated over 300 million views. It get around 100,000 views per day which should be able to generate an estimated revenue of $400 per day ($146,000 a year).
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping gives eligible creators the ability to connect their store to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
i) Sponsorship & Affiliate Income
Lewis sometimes does product mentions in his videos and has worked with sponsors like McDonalds, Google, WB Games, Intel, Tom Clancy The Division, IBM, Anki, Oral B, GlassUSA, DBrand, Ship Station, Leia Inc, ASUS, Infinix, Graphic Stock etc for a number of his videos. These will generate even more revenue since he doesn’t need to share the money with YouTube plus big companies are ready to fork out tens of thousands of dollars for a mention. He also makes more income through affiliate income whereby he gets commissions for products he sells on his his YouTube channel.
ii) Investments
Investments refer to the allocation of funds into various assets or financial instruments with the expectation of generating a return over time. The primary purpose of investments is to grow wealth, preserve capital, or meet specific financial goals. There are various forms of investments, including stocks, bonds, real estate, mutual funds, and alternative investments like commodities or cryptocurrencies. Each investment type carries its own set of risks and potential rewards.