ShxtsnGigs Net Worth – How Much Money The Podcast Makes
ShxtsnGigs Net Worth – $2.5 Million
ShxtsnGigs is a popular Podcast created and hosted by best friends named James and Fuhad. They have generated an estimated net worth of $2.5 million from it. The show is popular for its viral ‘icks’ and ‘Twitter Hall Of Fame’ segments. The hosts share their unfiltered opinions on sex, relationships and popular culture. Their target market is mainly the Gen Z men and women in the UK hungry for their full and unfiltered opinions on anything that comes to mind.
How Much Money Does ShxtsnGigs Earn On YouTube?
The channel has over 2 million subscribers as of 2024 and has accumulated over 750 million views so far. It is able to get an average of 800,000 views per day (approx 50% are from Shorts) from different sources. This should generate an estimated revenue of $3,200 per day ($1.1 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Eligible creators will be paid based on their share of total views.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Revenue
Outside YouTube, the podcast generates more income from other platforms such as Spotify and Apple Podcasts. Podcasters can make money on Spotify with Anchor.fm through Spotify Ambassador Ads, New Automated Ads and Paid Subscriptions. The average RPM stands at around $10 for those whose audience is primarily from the United States. Anchor is a platform that enables users to start a podcast record and distribute them.
In addition to this, they get streaming loyalties from platforms where the users a paying a subscription fee. Steaming rates range between $0.006 to $0.009 per stream.
ShxtsnGigs do live performances a couple of times a year. Loyal listeners buy tickets to watch them do a show live and interact with the presenters. They also get sponsorship deals from different companies. They have worked with brands such as Manscaped and others.
Aside from all the above, ShxtsnGigs selling merchandise to loyal fans who are interested in wearing their brand.