Will Tennyson Net Worth: How Much Money He Makes On YouTube
Will Tennyson Net Worth – $3 Million
Will Tennyson is a popular fitness content creator on YouTube based in Canada. He has generated an estimated net worth of $3 million from the platform. His content is mainly composed of food, fitness and lifestyle videos. He gives a wide variety of fitness advice and does various challenges such as trying to work out like multiple athletes.
According to his website, Will has a passion for fitness, cooking and motivating others. He has struggled with body image, weight loss and low self-esteem. This led to him being unhappy and unmotivated. When he discovered lifting and how strong it made him feel, it lit a fire from within and he began his quest to be the best possible version of himself. He then decided to share his fitness journey online.
How Much Money Does Will Tennyson Earn On YouTube?
The channel has over 2.5 million subscribers as of 2024 and has accumulated over 800 million views so far. It is able to get an average of 700,000 views per day (approx 10% are shorts) from different sources. This should generate an estimated revenue of $5,000 per day ($1.7 million a year) from the ads that appear on the videos.
YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.
The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.
YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.
Shopping allows eligible creators to connect their stores to YouTube to feature their own products.
YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.
General Expenses
Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.
Other Sources Of Income
Will has been able to make extra income by working with different companies by advertising their products on his different platforms. He has promoted products such as Better Help, Magic Spoon and many others.