Caleb Hammer Net Worth – $2 Million

 

Caleb Hammer is a content creator on YouTube from the United States and he has an estimated net worth of $2 million. His financial journey inspired him to start posting videos on YouTube. Out of high school, he had loads of debt such as private student loans, family debt, car loan and credit card debt. He decided to change this situation and thus went on a mission to eradicate all the debt through saving, investing and increasing his income.

On YouTube, Caleb mainly talks about the different financial challenges his guests are facing in their day-to-day lives. He tries to first figure out how they got themselves into the financial issues through an expense audit then brainstorms together with the guests on the different steps to take to get themselves to a better position.

 

How Much Money Does Caleb Hammer Earn On YouTube?

The channel has over 2 million subscribers as of 2024 and has accumulated over 1 billion views so far. It gets an average of 1.7 million views per day (approx 70% of the views are from Shorts) from different sources. The ads that play within the videos should generate an estimated revenue of $4,000 per day ($1.4 million a year) from the ads that appear on the videos.

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Fans use Super Chat and Super Sticker to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

 

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.

 

Other Sources Of Income

i) Sponsorship

Companies pay creators or influencers to promote their products, services, or brand. This promotion can take many forms, including:

• Sponsored content creation: A video mentioning the sponsor, a blog post reviewing their product, or a social media shoutout.
• Brand integration: Subtle mentions of the sponsor throughout the content. For example, an athlete wearing a brand’s clothing during a competition.
• Sponsored events: Organizers might secure sponsorships to help cover costs in exchange for promotion at the event.

Caleb has worked with brands such as Better Help, SoFi, Aura, Meet Fabric, Rocket Money, Policy Genius, Audible, Cook Unity and many others.