Cinna Net Worth – $500,000

 

Cinna is a popular streamer and content creator from Austin, Texas whose real name is Brittany Lynn Watts. She has an estimated net worth of $500,000. She streams on Twitch under the platform’s “Just Chatting” category and has done other gaming categories such as Elden Ring, Super Smash Bros and Lockdown Protocol. She often collaborates with fellow streamer Agent00.

How Much Money Does Cinna Earn On Twitch?

Cinna has over 400,000 followers and has accumulated over 6 million hours watched. She gets an average of 1,800 viewers per stream with her peak hitting 38,000 viewers. Streamers make from through subscriptions, ads, bits and donations. Cinna has an estimated 11,000 subscribers from who she makes a minimum of $2.5 for each month subscribed. This should add up to an average of $27,500 per month ($330,000 a year).

Officially, Twitch Partners and Affiliates receive 50% of the total subscription fee, so for the $4.99 tier, the streamer would get around $2.50. Twitch has been known to increase this amount for popular streamers to encourage them to remain on the Twitch platform, with some being upgraded to anywhere from 60% to 100% of the monthly fee.

Streamers make money through the Cheering feature whenever a fan cheers with bits in the chat. Twitch Bits are a virtual good that Authorized Viewers can buy on Twitch to get attention in chat through animated emoticons, vote in polls, etc.

While viewers can support their favorite streamers through tiered subscriptions, Twitch prime subscriptions or real-money donations, bits are “cheered”, rather than donated. The standard cost of bits is as follows: 100 bits is $1.40, 500 bits is $7, 1,500 bits is $19.95, 5000 bits is $64.40 and 25,000 bits is $308. Streamers will get 1 cent for every Bit pledged while Twitch will keep the 0.4 cents.

Fans can also donate directly to their favorite streamers through Paypal and also cryptocurrencies such as bitcoin, litecoin or ethereum. There are a variety of third-party services which Twitch streamers can connect to their account to activate additional features such as donations and alerts. Some of the more-popular services are Gaming For Good, StreamTip, Muxy, Stream Elements, and StreamLabs. All of these services create a unique donation page for your channel hosted on their own server which you can direct your viewers to make a donation.

How Much Money Cinna Makes On YouTube

On YouTube, Cenna has over 300,000 subscribers and has accumulated over 200 million views so far. The channel gets an average of 700,000 views per day (approx 95% are from Shorts)  from different sources. The ads that appear within the videos should generate an estimated revenue of $280 per day ($100,000 a year).

YouTube content creators based in the US, UK, Canada and Australia generally get paid $2 – $12 per 1000 monetized views in most niches after YouTube takes its cut. Monetized views usually range from 40% – 80% of the total views. All these are influenced by several factors like the device played on, time of the year, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content, etc.

The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view. There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.

Apart from ads, YouTube content creators also generate extra income from other methods such as YouTube Premium, Superchats & Superstickers, Super Thanks, Channel Membership and Shopping.

YouTube Premium viewers pay a monthly fee to view premium content on YouTube and watch videos without ads. Here, content creators get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.

Super Chat and Super Sticker are used by fans to connect with creators during live streams and premiers. When one buys a Super Chat, their comment is highlighted within the live chat while the Super Stickers get an animated image that surfaces in live chat. Super Thanks lets creators earn revenue from viewers who want to show extra gratitude for their videos. Fans can buy a one-time animation and get to post a distinct, colorful, and customizable comment in the video’s comment section.

Shopping allows eligible creators to connect their stores to YouTube to feature their own products.

YouTube Shorts generate revenue in a different way as compared to traditional videos. The revenue from ads appearing between Shorts will be pooled together then a portion of the total revenue will be allocated to a Creator Pool. Each country has its own Creator Pool. Eligible creators will be paid based on their share of total views. Shorts that use music make less money due to licensing costs.

General Expenses

Content creators incur a wide variety of expenses to create their content. These can include things like production costs, employee salaries, travel expenses, rent, buying new equipment, utilities, amenities, entertainment, subscription fees and other living expenses. One of the biggest expenses for most creators is taxes. Your tax brackets generally depend on your income. In a country like the United States, the highest tax rate is 37%. A combination of all these expenses determines one’s ability to save and invest, consequently how much one’s net worth grows.